The Cubs announced a plan Wednesday to place a Toyota sign in Wrigley’s left field bleachers, signifying a key partnership between a failed automaker and a failed baseball franchise.

“Everyone knows we haven’t won a championship in more than 100 years,” said Wally Hayward, Cubs EVP for sales and marketing. “With that kind of failure, there’s only one logical automaker for us to partner with and that’s Toyota, sinking ship that it is.”

Toyota has been the leading automaker in the U.S. for years but ran into a recent string of terrible luck, highlighted by mass recalls of faulty vehicles prone to sudden acceleration.

“We will be very happy to associate our brand with the Chicago Cubs,” said Toyota Motor North America President and COO Yoshi Inaba. “After a century of losing, no other sports team embodies failure like the Cubs so maybe people will see our logo in Wrigley Field and forget about all our failures this year.”

By Brad Zibung, founder and editor in chief