With 11 games left on the season, the White Sox are nine games away from doing something only three other clubs in franchise history have done: lose 100 games in a season. That’s nothing to be excited about if you’re a fan of the South Siders.

“It’s been a disappointing season, there’s no doubt about it,” said Brooks Boyer, the team’s VP of Marketing. “This 2013 campaign has left the fans with a bit of an empty feeling. That’s why we want to be able to fill that emptiness.”

Boyer announced Tuesday that if the team reaches the 100-loss milestone it will take a promotional page out of another team in town, the Chicago Bulls, who give away free Big Macs every game if the team scores 100 points.

“Since Jerry owns both teams, he was able to negotiate a one-time deal with McDonald’s, where if we hit the century mark, anyone that has a ticket stub from the last remaining home stand against Kansas City can redeem a Big Mac at their local McDonald’s,” Boyer said.

Brian Farrell