From the polyester jerseys and hats to this year’s newest team logos, John Benson of Cleveland can’t wait to get his hands on Swimsuit Illustrated’s annual Uniform Issue, due out on racks next week.
“Don’t get me wrong, I love swimsuits,” he said. “But there’s nothing like a good uniform to really excite me. Sure, I could just Google a bunch of sports jerseys online for free, but the Uniform Edition is a classic. I remember when I was a kid at the barber and I first found out about this swimsuit magazine that had pictures of uniforms in it.”
Interest in the Uniform Issue has waned over the years, but it still outsells a typical Swimsuit Illustrated issue by more than 200 percent.
“People love the uniforms,” said SI Editor Paula Moransky. “This year’s issue will be our most sporty yet with 10 different leagues represented. And you won’t believe the hats on these ladies!”