The embarrassment that is Chicago Cubs baseball reached a sordid, new low this week when Clark Dweeble, Director of Social Media, didn’t realize the team’s official Twitter account had been compromised.
Dweeble believed he was the only one with access to the official user name @CubsInsider, unaware that GM Jim Hendry has also been using the account for his “personal” conversations online.
Nearly 30,000 followers who received the tweet “Take a look at my hanging curveball” were shocked by the attached, grainy Twitpic of what appeared to be a naked Hendry feeding himself grapes in an alluring pose. But that was only the tip of the iceberg.
Sox GM Kenny Williams revealed that several Twitter conversations he conducted with Hendry exploring trade options were “strange, to say the least.”
“I have a lot of respect for Jim, but I didn’t appreciate it when he tweeted ‘How do you like my five-tool player’ and ‘if you think your pitcher has nothing but junk, check this out,’” Williams said.
Hendry could not be reached for comment, and Dweeble has since changed the account’s password.
“They didn’t shut it down fast enough for me,” a disgusted Williams said. “I tweeted Jim that I’d trade him Adam Dunn for an old sack of balls, and the reply I got … well, let’s just say it’s burned into my retina for good.
By Dave Gallagher. Photoshop by Pat Lamorte