When the Cubs beat the Reds Wednesday, it got them back over .400, causing the team to scramble to honor the occasion. As a result, this weekend fans are invited to attend the “BP .400 Fest, Sponsored by Citibank” at Wrigley Field.
“The number .400 holds a lot of significance in sports,” said Cubs marketing chief Wally Hayward. “For some it harkens back to the days of Ted Williams’ batting title. For us, it reminds us that we’re slightly better than the Astros, even though they just swept us.”
Hayward said the party will be held Saturday at Wrigley Field and is open to the public. Fans are invited to wander Wrigley’s concourses and buy any number of .400-pieces of merchandise, all sponsored by what Hayward called a “valued corporate partner.”
“We’ll be selling Mike Quade bobbleheads that shrug whenever Albert Pujols comes up to bat and Cubs white surrender towels for fans and players to wave the rest of the season,” said Hayward. “And in keeping with our .400 theme, the price of admission to this once-in-a-lifetime event is a bargain at just $400 a person. Hurry up while supplies last!”